For the fifth consecutive year, DEI (Public Power Corporation) and Project PARALIES have joined forces through Project PARALIES on the Road, with the goal of protecting Greece’s coastlines. As part of the program — now in its third year of implementation across the Greek islands — this year’s initiative took place in Rhodes for the very first time. Through beach clean-ups and public awareness campaigns, the partnership continues to strengthen the protection of Greece’s coastal and marine environment.
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58 coastal clean-ups across 45 beaches in Rhodes
Under the Project PARALIES on the Road x Rhodes program, a total of 58 coastal clean-ups were carried out across 45 beaches on the island of Rhodes this summer. Alongside these efforts, awareness and educational activities were organized to engage local communities and visitors on the importance of protecting Greece’s coastlines and marine ecosystems.
The clean-up operations collected a total of 295 kilograms of waste, corresponding to 37,285 individual items — primarily single-use plastics, cigarette butts, paper scraps, and plastic straws.
Active participation from DEI employees
A key highlight of this year’s initiative was the active involvement of DEI employees from local power generation stations (Soroni Power Plant and Kattavia Power Plant). Staff volunteered in clean-up efforts at Soroni and Prasonisi beaches, collecting 210 kilograms of waste — equivalent to 10,790 individual items — making a tangible contribution to the cleanup and protection of the island’s shoreline.
The initiative is part of the broader DEI Group sustainability strategy, specifically within the Shared Value Development pillar, targeting the communities and regions where the company operates.
Project PARALIES on the Road x Rhodes is a natural continuation of actions already carried out on Cycladic islands, including Kea, Kythnos, Sifnos, Serifos, Ios, Milos, and Kimolos. Over three years of implementation, the Project PARALIES on the Road program has completed a total of 145 clean-ups, removing more than 410.2 kilograms of waste — accounting for 87,307 individual items — highlighting the critical importance of collaborative efforts in combating marine pollution and safeguarding Greece’s coastlines.
Staying true to its vision of a cleaner and more sustainable future, DEI continues to invest in social innovation initiatives and shared value creation for all stakeholders. Through targeted programs and synergies with specialized organizations and bodies, the company is committed to actions that promote environmental awareness while contributing to the achievement of the United Nations Sustainable Development Goals (SDGs).
