On Saturday evening, May 23rd, the first floor of One Salonica was transformed into an impressive jungle-inspired setting, with the signature yellow runway setting the tone for the anniversary Fashion Show for a good cause, open to the public.
The audience witnessed a fashion-forward runway filled with safari summer looks from One Salonica outlet mall’s top brands. Dynamic music, summer energy and statement appearances, under the creative supervision and styling of Argyris Hatzidiakos. The evening’s presentation was hosted by beloved journalist & presenter Nancy Paradeisanou, who with her brilliant presence and positive energy gave a special pulse to the show, while Cosmoradio 95.1 and Sofia Stefanidou’s DJ set elevated the musical atmosphere.
A special moment of the evening was the participation of beloved city creators, Frau Dimitra, Deve Geterian, Bill Pap and Evelyn Tsali, who walked alongside the fashion models, giving their own unique character to the runway and creating a catwalk that felt more like a live fashion experience. Beauty brands Sephora and KIKO Milano provided the show’s glamour, while the Fashion & Beauty Department of IEK DELTA 360° actively participated in the show’s preparations.
Beyond fashion and entertainment, this year’s anniversary activities at One Salonica had a clear social character. Through the concept “11 Years One Salonica: Shopping that Gives Back”, the outlet mall supported Make-A-Wish Greece and its important work of fulfilling wishes!
Immediately after the fashion show, the celebration moved to One Salonica’s rooftop, where the anniversary celebration took place. Partners and company representatives enjoyed an open-air gathering with music and views of Thessaloniki. The evening’s menu was curated by One Salonica’s food spots, while wines from Sklavenitis hypermarket perfectly accompanied the event’s networking atmosphere.
A month full of activities, offers and experiences
This year’s 11th anniversary celebrations of One Salonica started on May 2nd and included a series of activities for young and old.
The big “Shop, Give & Win” giveaway gave visitors the opportunity to compete for €5,000 in cash through their purchases, while simultaneously with each participation One Salonica gave back, strengthening Make-A-Wish Greece’s work by adopting a wish from a seriously ill child.
The interactive activities “Heroes of Kindness” and “ONE Wish Hunt” held a special place in the program, highlighting the value of giving through experiential activities for children and families. Meanwhile, One Salonica’s top brands participated in a big wave of Birthday EXTRA Offers on already outlet prices, while food spots with their Birthday Combo Menus gave even lunch breaks… a philanthropic character.
With the motto “Shopping that Gives Back”, One Salonica proved that shopping can combine fashion, experiences and meaningful giving, creating a meaningful anniversary celebration.
