The rise of social media has firmly established a new profession in recent years — that of the influencer. Many social media users have found a way to earn not just exposure, but real income through the posts they publish on their platforms.
The price list and what affects it
Earnings for social media users who promote branded messages — known as influencers — vary depending on their reach, most notably their follower count. The importance of followers goes beyond simple recognition; it directly determines how much influencers can charge. Influencers work hard to build their personal brand, while companies leverage this dynamic to promote their products to highly targeted audiences.
Rates vary significantly based on follower count. Prices start at around €100 for someone just entering the scene. A single story can start from €300, while a post can reach up to €800. As follower numbers grow, earnings can climb to €1,000 per story — and it’s worth noting that for a single post, the figure can skyrocket all the way to €40,000.
Intensified tax audits targeting influencers on Facebook, Instagram and TikTok
Social media has evolved into a new battleground in the fight against tax evasion. According to a report by powergame.gr, Greece’s Independent Authority for Public Revenue (AADE) has stepped up its audits of influencers who earn significant income from advertising partnerships, sponsorships, and product exchanges. Using advanced digital tools and specialized audit teams, tax authorities are now sweeping through Facebook, Instagram, and TikTok in search of undeclared income, fictitious or uninvoiced collaborations, and transactions that fall entirely outside the reported tax picture.
