Since even Donald Trump‘s social media posts have the power to move markets, the media company behind the U.S. President is reportedly considering charging investors and financial institutions for priority access to his content — essentially creating a fast-lane system on Truth Social. According to the Financial Times, which first published the story, the cost of such access could reach as high as €100,000. The report cites sources indicating that Trump Media & Technology Group (TMTG), the parent company of Truth Social, is exploring the commercial monetization of Trump’s posts through a new data service. Reuters, however, noted that it was unable to independently verify the information, and the company did not immediately respond to a request for comment. On Thursday, July 16, TMTG officially launched the Truth API — a licensed, subscription-based data service targeting banks, investment firms, and other financial market professionals.
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Donald Trump: The market comes first
Donald Trump and his inner circle are banking on the market’s anxiety to get ahead of his every move — and his company is positioning itself to profit from exactly that. According to TMTG, the new service offers “the fastest possible access” to posts from the ten most influential accounts on Truth Social, delivering content to subscribers before it reaches regular users through the platform’s standard notifications. This move marks TMTG’s first step into data licensing, opening a new revenue stream at a time when the company is struggling to grow in the face of fierce competition from major social media platforms.
Trump’s influence over financial markets was on full display even in the immediate aftermath of the Financial Times report. Shares of Trump Media & Technology Group quickly pared their initial losses and were trading down approximately 0.4% during Friday’s session on July 17. Since the start of the year, the stock has fallen roughly 27%.
According to regulatory filings, the Donald J. Trump Revocable Trust holds approximately 114.75 million shares, representing a 41% stake in Truth Social’s parent company. The trust is managed by the U.S. president’s children and serves as the primary investment vehicle through which his ownership interest in the company is controlled.
