More than 90,000 spectators, a record number for live concert attendance in Greece according to the organizers, enjoyed the legendary Metallica concert in Athens up close, which marked the beginning of their European tour and was supported as Exclusive Sponsor by COSMOTE TELEKOM. Those lucky enough to be at OAKA had the opportunity to experience a unique musical spectacle. Metallica took to the impressive 360° stage and captivated the audience, electrifying them and delivering an unforgettable evening full of intensity, pulse, and powerful moments, together with special guests Gojira and Knocked Loose.
The concert, organized by High Priority Promotions, was attended by spectators not only from Greece, but also from 91 foreign countries, confirming the international character and uniqueness of the event.
The year’s top concert, which was sold out and even caused minor “seismic vibrations” according to the Geodynamic Institute of the National Observatory of Athens, was attended up close by hundreds of lucky COSMOTE TELEKOM customers, along with their companions, who emerged as winners of tickets and experience packages, following a draw in a MAGENTA MOMENTS contest. The related contest on the COSMOTE TELEKOM App exceeded 200,000 participations.
COSMOTE TELEKOM had a strong presence at the concert venue with the company’s booth becoming a point of attraction for thousands of spectators, with numerous activities and surprises. There the audience had the opportunity to explore the timeline of the band’s history on a digital video wall, while through an interactive contest participants won unique gifts, among which stood out the Metallica Official Merchandise and commemorative tailor-made posters with their favorite lyrics printed by hand from a doodle artist. Additionally, at the tattoo corner visitors could get instant tattoos, while the photo booth with AI filter transformed them into rockstars, creating unique mementos. Before the concert began, ROCK FM broadcast live from the COSMOTE TELEKOM booth, raising the excitement.
Metallica delivered an impressive show at OAKA, which also had Greek flavor with Zorba’s syrtaki and “Den horis pouthena” by the band Trypes, which the Athens audience will remember for years. COSMOTE TELEKOM made a strong presence at yet another top musical event, offering unique experiences to its subscribers.
