Interamerican is launching its new advertising campaign with the message: “What matters to you, means everything to us,” featuring international footballer and Borussia Dortmund player Konstantinos Karetsas. Through the story of one of Greek football’s most exciting young talents, the campaign invites us to look beyond the big achievements and discover what truly holds value in life.
Interamerican’s new campaign
The central idea of the campaign focuses on the unseen moments that lie behind every great success. Drawing from the story of the young footballer and the people by his side, it highlights the importance of effort, personal choices, and the relationships that support us on the path toward our goals — the everyday struggles, the obstacles we overcome, and the persistence and dedication that every personal journey demands. These are the sides of life that rarely make headlines, and Interamerican brings them to the forefront, reminding us that what matters most to each of us isn’t necessarily what the world gets to see.
The choice of Konstantinos Karetsas is no coincidence. At just 18 years old, the international footballer has already made a name for himself through his talent and on-field performances. Behind his public image, however, is a young man who continues to work every single day with discipline, consistency, and unwavering focus on his goals. The campaign takes us into his daily life — from training sessions and preparation to the big match — showcasing the relentless effort that precedes every defining moment on the pitch.
His parents also feature in the campaign, shedding light on the steady, quiet support they have offered him since his very first steps. Through their personal accounts, the pivotal role of family in his journey is brought to life, along with the deep significance of simple, everyday moments. For Konstantinos, success isn’t just a goal or a major accolade — it’s also a Sunday at home, a coffee, or a few precious hours with the people he loves. A reminder that the most important things in life carry a different meaning for each one of us.
Statement from Giannis Kantoros
On the occasion of the new campaign, Giannis Kantoros, CEO of the Interamerican Group, stated: “At Interamerican, we believe that behind every significant moment in a person’s life lies a personal journey — full of choices, effort, and perseverance — that is often invisible to others. Our new campaign with Konstantinos Karetsas reflects this belief and highlights a philosophy that sits at the very core of our company: to understand what truly matters to people and to offer them the protection and reassurance they need to keep moving forward. Because when you know what is truly important to someone, you also know what is worth protecting.”
Karetsas: “What matters isn’t only what you achieve”
Konstantinos Karetsas commented: “For me, what matters isn’t only what you achieve, but also the people who are there beside you at every step. My family, my friends, and everyone who supports me are the ones who give real meaning to everything I do. That’s why the message ‘What matters to you, means everything to us’ resonates with me deeply. Because each of us has something different that we consider important — and it deserves to be taken care of.”
The message “What matters to you, means everything to us” will be woven into Interamerican’s overall communications and the experiences it delivers to its customers. Leveraging its expertise and commitment to innovation, the company continues to evolve its services with a clear focus on people’s real needs and the creation of lasting, trust-based relationships.
