Kaizen Gaming will be the Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America with its international igaming brand, Betano, following a strategic partnership agreement with FIFA for the biggest World Cup in football history.
The agreement for the FIFA World Cup 2026™ marks the third consecutive partnership between Kaizen Gaming and FIFA, following the FIFA World Cup Qatar 2022™ and the FIFA Club World Cup 2025™. This development establishes Kaizen Gaming as the only company in the industry globally with repeated official partnerships with the world football federation, highlighting its commitment to innovation and responsible entertainment.
George Daskalakis, co-founder and CEO of Kaizen Gaming, commented: “Our new partnership with FIFA represents another milestone in Kaizen Gaming’s journey. It makes us proud and reflects that this company which started from Greece and today employs more than 1,700 people in our country, now has global reach. The World Cup is the biggest event not only in sports, but also in the entire entertainment industry, as it simultaneously captivates billions of people from around the planet. It represents an excellent opportunity for us to realize our vision of establishing Betano as the number 1 most recognizable and trusted igaming brand in the world.”
Romy Gai, Chief Business Officer of FIFA commented: “We are delighted to welcome Kaizen Gaming to the team of Official Tournament Supporters of the FIFA World Cup 2026™. Since our first partnership four years ago, we have seen that Kaizen Gaming is truly committed to sporting integrity, bringing fans closer to the game and finding new innovative ways to provide them with the highest level of entertainment. We share these goals, and we are happy to have this leading company alongside us as we aspire to unite the world once again through football.”
The Betano brand serves as the vehicle for Kaizen Gaming’s international commercial activity, which is one of the world’s leading igaming companies with presence in 20 markets. It should be noted that Betano is not available in the Greek market, with this specific agreement exclusively concerning the strengthening of the company’s presence in foreign markets.
