Three innovative research and development products from InterMed were recognized at the “Product of the Year 2026” (Voted Product of the Year) awards ceremony, held on April 6 at the Athens Concert Hall by Direction Business Network. This is one of the world’s most important consumer innovation recognition institutions, which began in France and is now conducted in more than 40 countries, including Greece.
Within the framework of the 2026 awards, the following products were distinguished as Products of the Year in the Anti-Aging Series, Face Sunscreen, and Eye Solution categories:
1. Anti-Aging Series Category: Bakuchiol Age Active | The Skin Pharmacist
The Bakuchiol Serum and Bakuchiol Face Cream from The Skin Pharmacist stand out for their innovative approach to anti-aging, with bakuchiol as the main active ingredient – the natural, gentle, and effective alternative to retinol. They provide anti-aging benefits with high tolerance, without irritation and dryness, and are ideal for daily use and summer months, even on sensitive skin. The Bakuchiol Age Active series emerges as the new must-have in anti-aging, combining effectiveness and comfort for the skin.
2. Face Sunscreen Category: Sun Protection Drops SPF 50+ | Luxurious Suncare
With an enhanced combination of photostable filters for very high protection from UV radiation, a unique combination of four different types of hyaluronic acid, rockrose extract with Blue Light Protection, and niacinamide that offers protection from oxidative stress, Sun Protection Drops SPF 50+ simultaneously enhances skin elasticity, providing intensive and deep
hydration with a matte finish. In practical packaging with an innovative application nozzle.
3. Eye Solution Category: OptoFresh Probio Relief
OptoFresh Probio Relief represents the unique eye solution with triple beneficial action for the eye: hydration, lubrication, and restoration of the ocular microbiome. With probiotics and probiotic phospholipids, it helps balance the ocular microbiome after infections (conjunctivitis, blepharitis, chalazion), as well as after eye surgeries. Suitable for contact lens users and preservative-free.
The “Product of the Year” award highlights the timeless commitment of Greek companies to innovation. It represents the greatest consumer recognition for product innovation, as winners are selected directly by consumers themselves.
The selection is made through independent consumer research conducted by Circana, in which 3,200 consumers from the Greek market participated this year.
Products are evaluated based on key criteria such as:
- Innovation
- Product attractiveness
- Purchase intention
- Added value and utility
This triple recognition at the international “Product of the Year 2026” awards confirms InterMed’s commitment to developing innovative products that meet the modern needs of consumers and healthcare professionals, continuously investing in research, quality, and scientific documentation.
