Continuing the corporate social responsibility initiatives implemented by Nova, in collaboration with KAE Olympiacos, 110 children and their guardians from 6 NGOs had the opportunity to experience a special moment at the Peace and Friendship Stadium, watching the Olympiacos – Mykonos Betsson game up close on Sunday, April 5, during the 24th round of the Stoiximan GBL. The initiative was carried out in partnership with Desmos, a non-profit organization that creates meaningful social impact across Greece. Since 2012, Desmos has operated as a connecting link between donors and organizations that support vulnerable social groups. Desmos aims to ensure every donation reaches where there is documented need in a transparent and effective way, substantially contributing to the implementation of actions with positive social impact.
Nova: significant partnership with KAE Olympiacos and non-profit organization
The initiative involved children supported by the NGOs Network for Children’s Rights, Emfasis Non-Profit, Association for the Care of Minors and Youth, Children First, The HOME Project and SolidarityNow. Through this experience, the children had the opportunity to find themselves in a special sports environment, share moments of joy and excitement, and feel the power of participation, teamwork and shared experience.
The action was implemented in view of the Easter period, further enhancing the symbolism of offering, solidarity and supporting vulnerable social groups.
With this new corporate responsibility initiative, Nova continues to invest in initiatives that strengthen social cohesion and create unique experiences for children and young people, leveraging the power of sports as a means of inspiration, inclusion and connection with society.
What Martha Kesikoglou said
Martha Kesikoglou, Corporate Affairs Executive Director of Nova, stated: “At Nova we believe that the most meaningful actions are those that create authentic experiences and positive emotions for children, which will follow them into the future. Through our collaboration with KAE Olympiacos and Desmos, we continue to support initiatives that give children the opportunity to participate, be inspired and feel the joy of shared experience.”
What Emily Kern declared
Emily Kern, General Director of Desmos, emphasized: “At Desmos we believe in the power of partnerships that can open paths and create opportunities for children. This specific Nova initiative represents a beautiful example of collaboration with meaningful impact, offering children the opportunity to see their favorite players up close and experience the emotions that sports provide.”
Statement from KAE Olympiacos General Manager
Nikos Lepeniotes, General Manager of KAE Olympiacos, noted: “KAE Olympiacos practically supports actions with social impact, leveraging the power of sports. In collaboration with Nova and Desmos, 110 children from vulnerable social groups and their guardians experienced a special moment at SEF. Such initiatives promote inclusion, solidarity and the joy of participation. We remain committed to creating actions that bring sports closer to society.”
