The new strong and historic high that gold achieved on Monday, breaking the $5,000 per ounce barrier, not only strengthened investor confidence in the premier metal, but also highlighted the fact that in a world constantly tested by military conflicts, geopolitical tensions and economic instability, investors are returning to where there is safety. It appears, therefore, that gold’s latest rally, along with economic analysts’ predictions for even greater increases through 2026, are “dragging along” the gold jewelry market, amid a mixture of global geopolitical anxiety.
As those well-versed in the alternative assets exchange say, gold by itself is a good choice for safe capital placement. Gold that bears the stamp of a jewelry brand or artist is the ultimate combination for a secure investment haven.
Gold at historic highs: Investor shift to branded jewelry
In the secondary market for alternative assets, Sotheby’s board shows upward bidding for one of the most distinctive and modern designs in a Cartier necklace – a brand that attracts steady collector and investment interest. Dated 1987 and weighing 135 grams, its current price is $65,000.
Bidding is also running high for a Boucheron set (necklace, earrings, ring), with the price currently moving at $82,000.
In previous transactions, a strong example is the classic necklace from the “Panthere” series, which has recorded major leaps in the secondary market. One example is a piece that incorporates the famous panthers made from 18-karat gold into its chain. From $4,000, which was the initial estimated price, the final price went to $10,800 (Christie’s auction house).
Similarly, a set consisting of a bracelet and necklace made from gold was initially estimated between $2,000 and $3,000, but demand drove its final value to $10,200.
Christie’s examples also include a rare Lalique pocket watch, 48mm in diameter, manufactured in 1900 from 18-karat gold. The initial estimated price was €10,000, but the sale price soared to €127,000.
In the field of Greek goldsmithing and jewelry making, interest remains steady for Lalaounis jewelry. On Sotheby’s board, an 18-karat gold collar necklace is expected to change hands, with its value at $18,000.
At the same time, investment and collector interest is focused on a neo-geometric necklace from 1970, with its value ranging close to $25,000 to $30,000.
In previous transactions, a set of gold and white diamonds (demi-parure) had an initial estimated price of 4,000 to 7,000 Swiss francs and sold at the final price of 12,500 Swiss francs (€11,510). Another set was estimated from £4,800 to £7,489, but the board “closed” upward at £11,875 (€13,682).
The presence of Zolotas jewelry has been strengthened in recent years in the international secondary market, with one of the most recent sales being a Zolotas necklace reaching €9,000 (Sotheby’s auction house).
