Black Friday 2026 falls on Friday, November 27, with Cyber Monday following on Monday, November 30. As in previous years, deals are expected to stretch across a larger portion of the month, shaping an extended shopping period known as “Black Week” — or even “Black Month.”
Read also: Black Friday 2026: When it falls, when deals start, and what consumers should watch out for
According to information from powergame.gr, deals on electrical and electronic goods are expected to kick off on Friday, November 13, 2026. Early promotional posts have already begun appearing on social media, with retailers inviting users to sign up for their newsletters.
Last year, chains such as Praktiker and Intersport launched their promotional campaigns at the very start of November. Based on that precedent, similar offers are expected to surface again as early as next week.
Black Friday: How to spot genuine discounts and avoid impulse buying
The first step is to draw up a clear list of what you actually need and set a firm spending limit. A phone that needs replacing, a household appliance, or a planned trip are all good candidates for targeted searches. Purchases that end up in the cart simply because “this price is today only,” on the other hand, can quickly blow your budget.
It’s worth noting down the prices of items you’re interested in right now, along with their exact model numbers. Two televisions from the same brand and screen size can differ significantly — as can two laptops with similar-sounding names.
When it comes to advertised price reductions, the general rule is that the reference “previous price” must be the lowest price recorded during the preceding 30 days. An old, inflated list price is not enough to justify a dramatic discount claim — a point underscored by the Ministry of Development.
Any comparison should take into account the total cost: shipping, installation, required accessories, and any financing charges. A product with a smaller headline discount may ultimately prove better value if it includes services that carry an extra charge elsewhere.
Online shopping: What to check before you pay
Before entering your card details, always verify the retailer. The business name, address, phone number, terms of sale, and returns policy should all be easy to find. Recent customer reviews are particularly valuable when they describe real delivery experiences, refund processes, and after-sales service.
An unusually low price on an unfamiliar online store warrants extra caution — especially when the only accepted payment method is a direct bank transfer. The Ministry of Development recommends researching the market and verifying supplier details, and warns consumers to be alert to misleading offers.
It’s best to navigate directly to a retailer’s official website rather than following links received in unexpected text messages or emails. The padlock icon in your browser confirms an encrypted connection, but on its own it does not guarantee the seller is trustworthy.
Before confirming an order, also check product availability and the estimated delivery timeframe. Save your order confirmation, product description, and the terms of the offer.
For most online purchases from a professional seller, you have the right to withdraw within 14 days of receiving the item — though exceptions apply. Return shipping costs may fall on the buyer if this was clearly stated before purchase. A discounted price does not automatically strip you of this right.
How to find deals using ChatGPT, Claude, and Gemini
AI tools can be genuinely useful for organizing your research — provided you give them specific instructions. A vague question like “which laptop should I buy?” is typically far less effective than a detailed prompt that includes your budget, intended use, preferred weight, and desired battery life.
A practical example prompt: “Compare these three models for office work and photo editing. Use the specs I’m giving you, calculate the total cost including shipping, and flag any missing information.” When the tool has web browsing capability, ask directly for links and the date the prices were last checked. Otherwise, provide the deal details yourself. You can also ask for a summary of return terms, a warranty comparison, or a calculation of the real saving on a bundle deal.
Always verify the final result on the retailer’s website. AI can confuse product versions, display outdated prices, or overlook a surcharge. Never share card numbers, passwords, or other sensitive information with an AI tool in order to complete a comparison.
What’s changing for cross-border orders
When shopping from abroad, a key factor is where the product is actually being shipped from. A European-looking website or a price displayed in euros does not confirm the package is already within the European Union.
For goods in free circulation shipped between EU member states, no internal customs duties apply. However, the final price may change when a Greek delivery address is entered, due to the destination country’s VAT rate being applied.
For imports from non-EU countries, VAT must be factored in even on small orders. Furthermore, from July 1, 2026, a temporary duty of €3 applies to eligible shipments valued at up to €150, calculated per customs tariff category. This is not simply a flat €3 charge per parcel: different product categories within the same shipment can increase the total amount.
The European Commission has also announced a €2 EU handling fee applicable from November 1, 2026. These charges reflect regulatory obligations on businesses and should not be treated as arbitrary payment demands at the point of delivery. Buyers are entitled to clear information about the total cost before completing their order — as the EU’s Taxation and Customs Union framework makes clear.
Before purchasing from outside the EU, ask for clarification on taxes, duties, carrier fees, and the returns address. A small saving can quickly disappear if returning the product involves expensive international shipping.
What to watch out for in physical stores
In-store, your check starts at the price tag and continues at the till. A promotional offer may apply only to a specific color, size, or version of a product. For electrical appliances, always clarify whether the item is new, a display model, or refurbished — and confirm exactly what is included in the packaging.
Before paying, ask about the exchange and returns policy. There is no automatic 14-day return right for in-store purchases simply because you’ve changed your mind — that option depends entirely on the retailer’s own policy. The situation is different if a product turns out to be faulty, in which case your statutory consumer rights continue to apply in full.
When to expect deals from airlines and Booking.com
For flights, the period most worth monitoring is the final week of November — broadly around November 27–30. This is based on patterns from previous campaigns; as of the October 26 check, no confirmed Black Friday 2026 program had been announced by AEGEAN Airlines or SKY Express. Old promotional pages from prior years do not constitute a current announcement.
For Booking.com, communications to partner properties indicate that the campaign booking window runs from November 19 to December 2, 2026. Available stay dates and specific terms will need to be checked property by property.
For flights, always compare the total price including baggage, seat selection, and change flexibility. For hotels, compare the same room type, breakfast inclusion, taxes, and cancellation policy — and check the property’s own direct rate as well. Note that the standard 14-day withdrawal right does not apply to flight tickets or hotel reservations for specific dates.
Ultimately, a real Black Friday bargain shows up in the amount you save on something you genuinely needed — and in the terms that come with it.
