An impressive occupancy rate at Greek hotels in August 2026 was widely anticipated — and the Institute of Tourism Research and Forecasts (ITEP) has now confirmed it. According to the institute, average occupancy stood at 86.2%, just 0.01% lower than in August 2025. The average double room rate also came in one euro below last year’s figure, settling at €189. ITEP described this as yet another year in which the Greek summer “prevailed” over the significant challenges that emerged. The institute also noted that prices were by no means uniform across the board, as both hotel category and operational model played a decisive role in the overall picture.
Read: Tourism: Athens remains a top destination in the first half of 2026 — the data that proves it
August 2026: A mixed picture of price increases and decreases across hotels
In its detailed breakdown of hotel performance in August 2026, ITEP reported that the median double room rate held steady at €150 — exactly in line with August 2025 — while the average rate edged down to €189 from €190 in the same period last year. However, notable differences were recorded between seasonal and year-round hotels. At seasonal hotels, the average double room rate dropped to €209, down from €217 in August 2025, while at year-round hotels it rose to €123, up from €112 the previous year.
The sharpest price declines were recorded in five-star hotels, where the average double room rate fell to €341, compared to €360 in August 2025. Four-star hotels saw an increase, with the average rate rising to €200 from €193 the previous year, while three-star hotels posted a slight dip to €112, down from €115.
On the other hand, two-star hotels saw their average double room rate climb to €93, up from €82 in August 2025, while one-star hotels recorded an average of €85, compared to €71 in the same period last year.
