Pullman Hotels & Resorts has unveiled its new global brand campaign in Paris, marking a bold next step in the brand’s evolution. Through the international Pullman xChange conference, the brand showcased its philosophy centered on human connection, creativity, and modern hospitality experiences tailored for today’s travelers.
The campaign was launched immediately following Pullman xChange Paris, the second edition of the brand’s landmark international gathering, building on the momentum generated across two days of immersive experiences that brought together thought leaders, creatives, and cultural voices around the theme of human connection. The new campaign and Pullman xChange together reflect the brand’s evolving vision for hospitality — one that responds to the ever-changing expectations around culture and experience.
Pullman xChange: The living expression of the brand
Following its debut in Dubai, Pullman xChange came to Paris last week, exploring the invisible forces that shape performance, creativity, and collaboration. Developed in partnership with The House of Beautiful Business, the event was designed to challenge conventional thinking and open new avenues for meaningful idea exchange.
Sessions took place across Pullman Paris Montparnasse, Pullman Paris Bercy, and the Art Explora Art Residency, drawing more than 150 participants — including international media, influencers, creatives, and cultural figures. Speakers included researcher and activist Monika Jiang, systems thinker Laura François, and Gianpiero Petriglieri, Associate Professor at INSEAD, who led discussions spanning leadership and emotional connection to systems thinking and creative collaboration.
“Pullman has always been a brand that evolved through the exchange of ideas and the embrace of new perspectives,” said Benoît Racle, Global Brand President, Premium at Accor. “Today we are evolving that legacy by connecting storytelling, experiences, culture, and hospitality. Pullman xChange brings this vision to life, creating spaces where ideas, creativity, and human connection meet naturally. It is a significant step toward redefining how premium hospitality can be expressed for the new generation of travelers.”
A new creative platform
Since 1859, Pullman has been redefining the way people travel, meet, and connect. Rooted in its pioneering heritage and a contemporary approach to hospitality, the brand’s new global campaign is built on a simple yet powerful belief: Every Exchange Is a Trip. Because the most meaningful journeys are not measured only in miles, but in the people we meet, the conversations we share, and the new perspectives we gain along the way.
The campaign explores what happens when boundaries dissolve and different worlds collide — reimagining hospitality as a space for creativity, collaboration, and new ways of seeing the world. Filmed across Dubai and Bangkok, the new film breaks away from conventional hotel storytelling. Rather than focusing solely on destinations, it captures the energy born from human interaction, cultural contrasts, and spontaneous exchanges of experience.
“At the heart of this campaign is the belief that meaningful exchange can transform the way we experience the world,” said Natasha Mohammed, Vice President Global Brand at Pullman. “Pullman has always existed at the intersection of people, cultures, and ideas, and this new campaign evolves that legacy in a way that is expressive and deeply connected to contemporary culture. Rather than following the conventional narrative of hotel hospitality, we chose to create an open invitation to moments of creativity, curiosity, and authentic human connection.”
The campaign is part of a broader global strategy aimed at strengthening the brand’s cultural resonance and fostering deeper engagement with guests at every stage of their journey. Backed by a social-first content ecosystem, the platform extends well beyond advertising to include immersive experiences, strategic partnerships, events, and in-hotel programming that bring Pullman’s philosophy to life across multiple channels and destinations worldwide.
With more than 150 hotels across over 40 countries and more than 60 new properties in its development pipeline, Pullman continues to strengthen its footprint in strategic destinations across Europe, the Middle East, Africa, Asia, and the Pacific. The brand is on track to surpass 200 hotels and resorts within the next five years, responding to the growing global demand for premium hospitality experiences with a strong cultural dimension.
Throughout 2026 and beyond, exciting new openings — including Pullman Hamilton in New Zealand, Pullman Nanjing Binjiang in China, and Pullman Casa Bouskoura in Morocco — will continue to showcase the brand’s commitment to innovative design, creative exchange, and modern hospitality experiences that embody the true spirit of Pullman.
