Jo Malone CBE, the woman who turned fragrance into a global empire. Lars Rasmussen, co-founder of Google Maps, who taught the world how to find its way. Dhiraj Mukherjee, co-founder of Shazam, who put the world’s music at our fingertips. Amin Toufani, the futurist who trains leaders and governments on the future of artificial intelligence. Yannis Tsioris, the mind behind the startup that conquered the Middle East. Daniel López from Mango, one of the most powerful brands in global fashion. Giorgos Avgoustidis and Giorgos Hatzgeorgiou, the visionaries who built and redefined e-commerce in Greece. All of them, together for the first time, on the same stage.
Stories that started from nothing and changed the world — told by the very people who lived them. The most influential leaders from Greece and beyond are coming together at the M.O.RE Summit – Masters of Retail, the first international conference on business, organized by the Hellenic Association of Retail Enterprises (SELPE) on Monday, July 6, 2026.
Why you should be there
M.O.RE. is a roadmap for the future of every business, designed for the entire entrepreneurial ecosystem — for everyone who works, creates, and evolves within it. Artificial intelligence, exponential technologies, startups, logistics and last-mile delivery, the store of the future, marketplaces, new payment methods, customer experience, the future of work, and the geopolitical shifts reshaping global markets. Everything that will define the next decade, all in a single day.
SELPE President Kostas Gerardos on M.O.RE.: “There are moments when even industries with decades of history — like ours — reach a critical crossroads. One path is to keep doing what we’ve always done. The other, more difficult path, is to unlearn what we took for granted, to experiment, and to redefine ourselves. Both carry risk. Both hold opportunity. At the first M.O.RE. Summit, world-class speakers and international experts will help us understand the new landscape taking shape — and see more clearly the road that lies ahead.”
Hosted by Giorgos Kapoutzidis.
View the full conference programme here: www.more2026.org
Venue: Ziller Building, National Theatre of Greece (Main Stage — Events Hall)
Address: 22-24 Agiou Konstantinou Street, entrance from Menandrou Street.
