For many businesses, the digital world combines with uncertainty. Rakuten Viberhas compiled a practical guide to help small businesses start smart and grow in the digital environment. See Rakuten Viber’s detailed recommendations below.
The Rakuten Viber guide
- Build presence on selected channels. The first step is making your business easily discoverable. Social media platforms can support your discovery, but shouldn’t be your only access point.
In reality, audiences are scattered across different environments depending on their habits, age and intentions. Start by understanding where your target audience spends their time and which platforms they’re most likely to use. Build presence on these channels, register your business in relevant marketplaces, and make yourself visible on Google Maps if you have a physical location.
- Make it easy for customers to contact you. Many businesses lose potential customers simply because contact information is unclear or inconsistent. Your phone number, messaging link, email and location should be visible everywhere: in website headers, social media bios, listings, even in physical QR codes in-store.
The easier it is for someone to ask a question, the more likely they are to complete a purchase. If you have a Viber Business Account, you can share your business profile link or QR code on other platforms, so customers can easily start a conversation with you, view your product or service catalog, check your location or operating hours.
- Try self-serve advertising tools. Advertising can help you reach potential customers and increase brand awareness. Many small businesses think advertising requires large budgets or specialized knowledge, but today there are self-serve tools that make it much more accessible.
These platforms allow you to launch and test campaigns simply, targeting the right audience without large initial investment. If you want to try it, Rakuten Viber offers a 15% discount on campaigns booked through Viber Ads Manager until May 30, 2026 with promo code SPRING26 at checkout.
- Set clear expectations for communication and response time. Customers appreciate knowing when and how quickly they can expect a response. Even in early stages, clearly stating availability hours, typical response times and preferred communication channels helps avoid disappointment and creates a more predictable customer experience.
- Keep your product or service structure easily navigable. Regardless of how strong your offering is, customers won’t spend time searching for it.
Clear catalogs, simple descriptions, updated prices and visible availability matter more than design complexity in early stages. Think of your digital presence like a store shelf: if people can’t quickly understand what’s available, they won’t engage further.
With the right strategy, even the smallest business can grow online. The key isn’t doing everything at once, but doing the right things consistently.
