The day with the biggest discounts of the year is approaching – the now-established Black Friday, where businesses will offer incredible and tempting deals. “Black Friday” will give consumers the opportunity to buy technology products, fashion, home goods and much more at low prices, and this year falls on November 28, 2025. However, many businesses will already start their offers from Saturday (01/11) due to the abolition of mid-season sales.
Read: Budget-friendly Christmas destinations abroad to book on Black Friday
Black Friday 2025: Which products will have the biggest discounts
Technology products remain the main priority for Greek consumers, with 38.2% stating they will invest in this particular category during this year’s Black Friday. This is followed by clothes and shoes (33.7%), Christmas gifts (22.1%), home goods (19.1%) and beauty products (15.8%).
Discounts and strategies
- Discount percentages: More than 6 out of 10 businesses (59%) offered discounts from 21% to 40% of the original price.
- Duration of offers: Almost half of the businesses chose to extend “Black Friday” throughout the week, while 30% participated only during the Friday-Sunday weekend.
Statistics and trends for this year’s Black Friday
- Business participation: In 2024, 81% of businesses participated in Black Friday, showing an increase compared to previous years.
- Shopping behavior: 42.3% of Greek consumers plan to compare prices, while 33.9% intend to buy only products they would buy anyway, but at lower prices.
- Purchase postponement: More than 1 in 5 consumers (20.5%) consider it an excellent opportunity for deals, while 19.7% expect big discounts.
Tips for smart shopping
- Start early: Don’t wait until the last minute. Many offers start earlier and sell out quickly.
- Compare prices: Use price comparison tools to make sure the discount is real.
- Enable notifications: Sign up for newsletters from your favorite stores to be the first to know about offers.
- Watch out for traps: Sometimes discounts can be misleading. Make sure the pre-discount price is the actual original price.
- Plan your purchases: Make a list of products you want to buy and set priorities.
