The short-term rental statistics for 2025, which capture the trends of the Greek market for the period January – September 2025, compared to the previous year, were published by Hosthub, a leading accommodation management platform for short-term rentals. Specifically, the analysis is based on thousands of accommodations from all over Greece, which are in Hosthub’s client portfolio, offering a representative sample of the Greek market. This extensive database allows them to present data with high reliability, having a complete picture of every booking, regardless of origin or platform. It’s worth noting that Hosthub operates in more than 115 countries.
Key findings of the research
- Nationwide, occupancy increased by 2.16%, while the average price per night declined slightly by 1.79%, indicating a stable and mature market.
- Athens and Crete recorded the most impressive signs of growth, while in other areas, such as the Cyclades and Thessaloniki, the market trajectory shows interesting variations.
- At the same time, the data shows significant changes in the dynamics of booking platforms (OTAs), with Booking strengthening its share both globally and in Greece.
This year’s data presents exceptional interest, as it reveals a mature market that successfully balances occupancy and prices. This is why managers who base their strategy on real data and invest in strategic marketing can achieve increased direct bookings and higher revenues throughout the year.
The complete analysis is available online:
Hosthub’s comprehensive research includes detailed data by region, changes in average prices, occupancy rates and the share of OTAs in Greece and globally.
Read the complete research here
