Black Friday 2025 takes place on November 28 and represents one of the year’s most significant discount periods. Consumers have the opportunity to take advantage of substantial offers, but caution is needed to avoid the traps of intensive marketing and fake discounts that often accompany this day.
The FOMO (Fear of Missing Out) phenomenon affects many shoppers during Black Friday, leading them to hasty decisions. Preparation and staying informed are the best weapons for smart and economically advantageous purchases.
When Black Friday 2025 takes place
Black Friday 2025 will be held on Friday, November 28, following the traditional date of the last Friday of the month. Major retail chains and stores have been preparing for weeks for this commercial battle, offering discounts that can reach up to 70%.
Immediately after follows Cyber Monday on December 1, 2025, focusing mainly on electronic and technological devices with special offers for online purchases.
Essential tips for safe shopping
Consumer advocates and the European Consumer Centre emphasize the importance of smart and safe shopping. Consumers should focus not only on low prices, but also on the quality and reliability of offers.
Market research before Black Friday shopping is essential. Compare prices across different stores and use online tools that track price evolution over time to identify genuine discounts.
Protection from fake discounts and scams
Often Black Friday discounts can be misleading. Record the prices of products you’re interested in weeks beforehand, so you can evaluate the real benefit of the offers.
Avoid extremely low prices advertised exclusively through social media, as they often hide scams. Choose recognized stores with complete contact information and legitimate operations.
Safe online transactions and payments
For Black Friday online shopping, prefer payment by cash on delivery or electronic means that offer the possibility of transaction dispute. Avoid full prepayment through bank deposit, unless you absolutely trust the seller.
Make sure the store’s website includes all necessary information: business name, full address, tax number and commercial registry number. Calculate all additional costs such as shipping, cash on delivery and insurance into the final price.
Consumer rights and returns
Know your rights as consumers. Withdrawal rights for distance purchases and free repair or replacement of defective products are legal rights, not special store provisions.
Check products immediately after delivery and submit any reservations within three days to the postal company. Contact the store in parallel for any problems that may have existed before transport.
International purchases and customs costs
If you’re considering buying from stores outside the European Union during Black Friday 2025, take into account customs costs. These can be multiple times the original price and significantly burden your purchase cost.
Get informed beforehand about duties and customs clearance procedures, so you can avoid unpleasant surprises in the final price of products you order.