Giannis Antetokounmpo continues to expand his business footprint, with investments spanning from real estate and technology to healthcare, fashion and sports. Recently, through the family company GFI Ltd, where he is the principal shareholder, he entered Premia’s share capital with nearly 2%, investing €3.3 million. This isn’t the first time the Antetokounmpo family has turned to real estate, as a few months ago they reached an agreement with Premia to purchase the Village Shopping & More commercial center in Rentis, Attica, for €14.1 million. Meanwhile, in early July, he established Synergy Care Single Member LLC with initial capital of €60,000 and headquarters in Amarousia Municipality.
The company’s main activity is property management for fees or under contract, while its charter includes property management services, investments in stocks, securities and real estate, technical project expertise, as well as leasing and management of owned or rented properties. The sole shareholder of Synergy Care is Antetokounbros Limited, which paid the entire capital and received 60,000 corporate shares with nominal value of one euro each. Alex Emeka Antetokounmpo, the youngest of the four brothers, appears as the company’s manager.
The Antetokounmpo family recently decided to enter the wine business
Meanwhile, the Antetokounmpo family, together with Greek-Swedish entrepreneurs brothers Ilias and Thomas Georgiadis, through Hellenic Wineries aim to build a strong player that will unite wineries that have made history. Under the new entity’s umbrella, the historic Boutaris and Michalis Sallas’ Semeli Estate have already been integrated, while construction of a model winery in the Mouzaki area at Costa Navarino is in the final stretch – an investment of approximately €12 million, in collaboration with Achilleas Konstantakopoulos’ Temes. Hellenic Wineries continues to court Tsantalis’ assets, which have gone to auction, while they keep scanning the Greek market for new acquisitions, with the ultimate goal of listing on the Athens Stock Exchange.
Giannis Antetokounmpo: Investments in sports technology
However, Giannis doesn’t limit himself to real estate and wine investments. He recently participated in a new funding round for tech platform ScorePlay, which specializes in sports with AI-based technologies. According to CNBC, ScorePlay raised $13 million. Its technology is already used by over 200 sports organizations worldwide and helps teams manage and utilize their footage and videos more effectively. Its clients include NBA and NHL teams, as well as leagues like Major League Soccer and the National Women’s Soccer League. In healthcare, Giannis participates in Israeli startup Antidote Health, which provides affordable telemedicine services, promoting healthcare equality. He has spoken openly about the importance of this investment, having grown up with limited access to healthcare.
He also invests in sports nutrition company Ready Nutrition, whose products – like sports drinks, protein bars and protein water – reflect his commitment to health and wellness, with plans for expansion into the Greek market. His business activity extends to luxury goods. He has invested in WatchBox platform, specializing in luxury watches, as well as startup Alt, which deals with rare collectibles, demonstrating his interest in high-value markets. Additionally, he participates in major sports organizations: he’s a shareholder in baseball team Milwaukee Brewers, soccer team Nashville S.C. (where the family invested honoring their father who was a footballer), and the newly established Los Angeles Golf Club, confirming his deep connection to sports. He has also signed commercial agreements with global giants like Google, JBL, Meta Platforms/WhatsApp, Nabisco, Budweiser, BMW, Come Ready Foods LLC, Greek From Greece Café Cuisine, TCL, Hulu, 2K Sports, Tissot, Mytilineos/Protergia and Sarantis Group.
Arca Calamos Antetokounmpo Global Sustainable Equity Fund
He has also established the investment fund Arca Calamos Antetokounmpo Global Sustainable Equity Fund, listed on the New York Stock Exchange (NYSE), in collaboration with Giannis Koudounis and Calamos Investments, aiming to support companies emphasizing sustainability and ESG criteria. The family’s activity in fashion is also significant. A year ago they opened their second Antetokounbros store in Athens, at 23-25 Ermou Street, in collaboration with the well-known Zoulovits company. Their fashion journey began with the flagship store at Athens International Airport and continued with establishing their first US store in Milwaukee.
Published in Sunday Afternoon
