Tourism revenue reached €23.6 billion in 2025, recording a 9.4% increase compared to 2024, according to data from the Bank of Greece. At the same time, the number of travelers who visited the country reached 37.98 million, marking a 5.6% year-on-year increase. This revenue boost came not only from higher incoming travel flows but also from a 3.8% increase in average spending per trip. The result was a travel balance surplus of €20.25 billion, compared to €18.8 billion in 2024, significantly strengthening the overall services picture and contributing decisively to covering the goods balance deficit.
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Tourism 2025: How travel flows moved
Travel flows through airports increased by 5.6%, while movement through road border stations recorded an even greater increase of 6.9%. Travelers from EU-27 countries reached 22.4 million, up 2.8% compared to 2024. Correspondingly, 15.56 million travelers were recorded from other countries, marking a 10.0% increase. Travel flows from eurozone countries increased by 7.1%, while from EU-27 countries outside the eurozone decreased by 5.7%. At individual market level, Germany recorded a 10.2% increase, reaching 5.9 million travelers. France showed a marginal 0.5% decrease, with 1.98 million travelers. Italy strengthened by 8.6%, reaching 2.2 million travelers. Among other countries, the United Kingdom marked a 7.6% increase with 4.9 million travelers, while the USA recorded a small 0.2% increase, with 1.55 million visitors. Travel flows from Russia reached 21.5 thousand travelers.
€23.6 billion tourism revenue: Who brought the most money
Receipts from EU-27 country residents increased by 6.1%, reaching €12.7 billion, while from other countries they increased by 14.7%, totaling €9.9 billion. Receipts from eurozone countries reached €9.9 billion, strengthened by 4.0%, while from EU-27 countries outside the eurozone they increased by 14.1%, reaching €2.8 billion.
Specifically, receipts from Germany amounted to €3.8 billion, up 2.2%. From France they reached €1.33 billion, with a 5.9% increase, while from Italy €1.28 billion, with a 5.1% increase. Among other countries, the United Kingdom recorded an 18.5% increase, reaching €3.8 billion, while the USA marked a 8.5% rise, with receipts of €1.7 billion. Receipts from Russia totaled €23.8 million.
Total travel receipts reached €23.626 billion, up €2.033 billion or 9.4%, while travel payments increased by 20.2%, reaching €3.4 billion. Net receipts from travel services offset 59.9% of the goods balance deficit and contributed 89.0% to total net receipts from services.
