A strategic partnership within the framework of the BA (Hons) Marketing, Advertising and PR program at BCA is being launched between BCA College and UM, one of the largest multinational media agencies. Through this collaboration, students gain a powerful advantage: they combine theoretical training with hands-on experience, real projects and direct access to the job market.
What the BCA x UM partnership offers
- Projects based on real market communication needs, in collaboration with UM.
- Masterclasses & mentoring from top UM executives and international experts.
- Hackathons, competitions & innovation labs.
- Hands-on experience with real market data and tools.
- Scholarships and professional placement opportunities for top students, with the possibility of integration into UM’s international network.
Structure & Benefits of the 4-year BA (Hons) Marketing, Advertising and PR program with BCA x UM partnership support
- Year 1 – Introduction & Discovery
Mini projects, guest lectures and first contact with digital marketing tools. - Year 2 – Mentorship & Specialization
Participation in UM projects, portfolio development and familiarization with data tools & platforms. - Year 3 – Innovation Labs & Real Campaigns
Hackathons, presenting ideas in real environments and interaction with UM executives. - Year 4 – Capstone Project & Internship
Participation in designing comprehensive campaigns for UM projects.
Internship at UM with potential for professional placement.
About UM
UM is one of the world’s largest media agencies, with presence in 100+ markets and 3,000+ employees. It believes in a new marketing approach called Full Colour Media, which combines strategy, technology and creativity, giving brands the character and voice they need to stand out in a world that tends toward monotony.
The UM philosophy will provide BCA College students with a new perspective, strengthening their academic knowledge with real experiences.
Statement from BCA College
“Our partnership with UM creates a new educational model. Within the framework of the BA (Hons) Marketing, Advertising and PR program, students gain the ability to transform theory into practice and dynamically enter the job market.”
Start date & Enrollment
The BA (Hons) Marketing, Advertising and PR program begins on October 20, 2025.
Enrollment has already started.
https://www.bca.edu.gr/bachelor-degrees/business-department/ba-hons-marketing-advertising-and-pr/
