Lidl Greece, committed to offering quality and value to every household, launches a new initiative that makes daily enjoyment more affordable than ever. From October 9-22, consumers will find over 65 fresh fruits with a 13% discount, as the company absorbs the VAT. The second phase follows from October 23 to November 5, offering 13% discounts on over 75 fresh vegetables.
Daily supply of Lidl Greece stores with fresh fruits and vegetables represents a strategic choice that strengthens the company’s commitment to quality, freshness and consistency. Through stable partnerships with Greek producers and a modern distribution network, the company ensures that freshness reaches the shelf – and the plate – every day.
Lidl Greece: By deciding to absorb VAT, we enhance our customers’ access to fresh fruits and vegetables
“By deciding to absorb VAT, we enhance our customers’ access to fresh fruits and vegetables, offering not only taste and quality, but also real value. It’s a move that reflects our philosophy: daily support through actions,” stated Martin Brandenburger, CEO and Chairman of Lidl Greece.
Lidl Greece’s consistent dedication to quality, freshness and affordable prices is continuously recognized by international organizations. Recently, the company was once again highlighted as the top choice of Greek consumers for the best quality-price ratio, winning the Best Buy Award in nine categories – including the “Fruits and Vegetables” category – from the international organization ICERTIAS. This distinction
confirms Lidl Greece’s position as the No.1 company in Greece for 2025/2026, according to consumer perception.
Lidl Greece steadily strengthens its trust relationship with consumers, confirming its commitment to offer freshness, quality and value in every daily purchase. Its goal remains improving the life of every household through choices that combine value and taste.
