On Thursday, September 25, 2025, UM organized the first-ever Stand Against Bland Day on a global scale — an initiative that called all its people, in every corner of the world, to take a creative break from routine and reconnect with their purpose: To create campaigns for brands with identity, character, and meaningful difference.
In a world where Artificial Intelligence and automation tend to make everything uniform, the biggest threat to brands isn’t rejection, but indifference. In this era of “average,” UM takes a clear stance: We choose creation with soul. Strategic planning with boldness. Creative thinking without limits. Because ultimately, real connection with people isn’t built with neutrality, but with courageous ideas that stand out.
This day is the ultimate expression of the Stand Against Bland philosophy, the mantra that permeates UM’s culture and shapes the way it works, thinks, evolves, and collaborates.
Susan Kingston-Brown, Global Brand President of UM, stated: “Stand Against Bland Day isn’t just a celebration day, it’s our philosophy in action. It’s how we work every day: in our creativity, in our collaborations, and in the culture we cultivate. Our people are full of energy, curiosity, and creative courage, so our clients receive the most authentic, bold, and meaningful strategic thinking that works against monotony.”
In Greece, UM Greece celebrated SAB Day with a rich program of activities that combined knowledge, entertainment, inspiration, and expression. From keynotes and panel discussions to branded games and creative challenges, the team focused on how difference becomes a vehicle to build unforgettable brands.
Triantafyllos Mantanis, CEO UM Greece: “Today we didn’t just do an internal action, we made a creative restart. We stopped to rethink, to reconnect with the reason we exist as an agency.”
Stand Against Bland Day is just the beginning.
A call for continuous questioning.
For bold thinking.
For communication with soul.
Full Colour Media is UM’s proposal against the black-and-white advertising reality. A thinking model that recognizes cultural complexity, the value of emotion, and the power of creativity. And SAB Day is its most vivid example. For UM, differentiation isn’t a trend. It’s DNA. It’s fuel. It’s what makes our work… unforgettable.
