Lidl Greece, remaining dedicated to quality and taste, has won 96 Superior Taste Awards for its products. This is a significant international recognition that confirms that the shopping experience at Lidl places the consumer and their needs at the center. “At Lidl Greece, quality is never negotiable,” said Martin Brandenburger, CEO and Chairman of Lidl Greece, emphasizing that this distinction confirms the company’s commitment.
The Superior Taste Awards are presented by the International Taste Institute, based in Brussels, one of the most important organizations worldwide in the field of taste expertise. Professional chefs and taste experts evaluate products through strict blind tests, with criteria such as first impression, appearance, aroma, texture and taste. The products that stood out include the exceptional extra virgin olive oil Ev, the skioufikta from Crete Noma, fresh Greek sea bream and many more, bringing to every household table the authenticity and richness of Greek culinary tradition.
Each star that accompanies the packaging of the award-winning products is clear proof of the quality that Lidl Greece manages to offer daily. On the occasion of this important distinction, Lidl Greece invites consumers to try its award-winning products, offering them with a 15% discount in all its stores. A characteristic example is the exceptional extra virgin olive oil Ev, which the company’s customers will be able to purchase for just €5.72.
This recognition serves as inspiration for Lidl Greece to continue consistently investing in quality and bringing consumers products that combine authentic taste, competitive prices and value. Because at Lidl Greece, quality is not just a promise, it is a daily practice that reaches every Greek household.