Kaizen Gaming, the leading Greek GameTech company with global presence, once again distinguished itself internationally, winning three major awards at the EGR Marketing and Innovation Awards 2025, held on June 19th in London. Specifically, the company secured the “Brand of the Year – B2C” award for its premium brand, Betano, while also being honored with the “Innovation in Sports Betting” and “Best Native App” awards, confirming its strategic dominance in innovation and user experience.
2024 was a milestone year for Kaizen Gaming, featuring the global launch of Betano’s new commercial identity. The brand’s new image was showcased through a series of strategic sponsorships with top international football tournaments, including UEFA EURO 2024™, CONMEBOL Copa América™ 2024, UEFA Europa League and UEFA Conference League, as well as high-profile national championships like Brasileirão Betano (Brazilian Championship) and Torneo Betano (Argentine Championship).
EGR Marketing & Innovation Awards 2025: “Brand of the Year” award goes to Kaizen Gaming’s Betano
The distinctions in “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s consistent commitment to user-centric innovation, delivering experiences that stand out for their interactivity and mobile-first design. Notably, for the second consecutive year, the company excels in the “Best Native App” category, confirming its technological superiority and exceptional work being done in Kaizen Gaming’s Technology, Product and Innovation departments.
Pablo Puertas, Marketing Director at Kaizen Gaming, stated: “The past year was defining for Kaizen Gaming. We didn’t just limit ourselves to a new visual identity for Betano, but strengthened its position as a modern, premium and trustworthy brand, full of confidence and creativity. Through bold 360° campaigns and strategic sponsorships, we connected with millions of people worldwide, in authentic ways tailored to each market. This strategy goes beyond branding. It reflects our overall commitment to delivering the most innovative, responsible and quality gaming experiences. Winning again the “Best Native App” and “Innovation in Sports Betting” awards shows we’re on the right track. Now, we can confidently say that Betano is a truly premium global brand, capable of claiming a leading position in every market. A big thank you to the organizers, but mainly to the “Kaizeners” who are behind every success of ours.”
Continuing the successful trajectory of 2024, the first half of 2025 has been an impressive period for Kaizen Gaming, with numerous global strategic partnerships, most recently with FIFA for the FIFA Club World Cup 2025™ in South America, as well as the landmark long-term partnership as Major Sponsor of River Plate in Argentina.
The EGR Marketing & Innovation Awards recognize the most innovative and creative companies in the online gaming industry, acknowledging commercial success, pioneering services, excellent customer service and top marketing strategies over the past 12 months. The awards ceremony in London was hosted by Greek comedian George Zach.
