Kaizen Gaming today announced its partnership with Flamengo, the most popular sports club in Latin America, through the Betano brand, which will last until 2028. According to the company’s official announcement, Betano becomes the Major Sponsor of the team, “dressing” the men’s and women’s football teams with jerseys, in Olympic sports divisions (basketball, volleyball, etc.), as well as on Flamengo TV.
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It should be noted that this multi-year partnership agreement represents the largest sponsorship deal ever signed in Brazilian football, sealing Kaizen Gaming’s strategic expansion in Latin America and its leading presence in Brazil, where the company holds the top position in the GameTech market. Flamengo, with more than 45 million fans and based at the legendary Maracanã, is one of the most recognizable brands in global sports.
International presence of Kaizen Gaming
It is emphasized that Kaizen Gaming has already established its international presence in sports with major partnerships with top teams such as Bayern Munich, River Plate, Aston Villa, Porto, Sporting and Benfica, while recently supporting tournaments such as UEFA EURO 2024™, CONMEBOL Copa América™ 2024 and FIFA Club World Cup 2025™.
George Daskarakis, co-founder and CEO of Kaizen Gaming, stated: “The partnership with Flamengo is of strategic importance as it connects us with the largest and most passionate fan base in Brazil, one of the world’s largest markets, and further enhances Betano’s global reach. With the same dedication we invest in innovation and new technologies, we provide our product responsibly and return dividends to the local community in every market where we operate. This success belongs to our people, who with their passion and dedication continuously drive Kaizen Gaming forward.”
For his part, Luis Eduardo Baptista, President of Flamengo, emphasized: “The agreement with Kaizen Gaming and Betano is historic for our club. It is the largest sponsorship in Brazilian football and simultaneously supports our plans for global development and strengthens our commitment to our millions of fans inside and outside Brazil.”
About Kaizen Gaming
Kaizen Gaming is one of the largest GameTech companies internationally. Focusing on Technology and People, it aims for continuous improvement of its products and services to provide customers worldwide with the best and most reliable online gaming experience. The company has a strong presence with the Betano brand in numerous European, Latin and North American, and African markets, while employing more than 2,700 employees worldwide.
Kaizen Gaming has been awarded as a top player in the global sports betting and online gaming industry. These distinctions include seven trophies in a single year at the EGR Operator Awards 2024, which represents another global first.
For more information visit: Kaizen Gaming
