Meta’s Muse AI aims to take artificial intelligence beyond simply answering questions, moving toward actually executing real-world tasks on behalf of users. Among the features currently being tested is the ability to make phone calls, allowing the AI agent to contact businesses, hold conversations, and complete specific tasks. Users will be able to ask it, for example, to book an appointment, check whether a product is in stock, or gather quotes from different professionals and suppliers.
What Meta’s Muse AI can do
The core concept behind Muse is that a user assigns it a task, and the AI handles all the individual steps needed to complete it. When it comes to phone calls, Muse can dial a business and carry out whatever conversation is required to fulfill the request. It can also manage emails, fill out online forms, and make purchases. Meta officially unveiled Muse on September 8 as a personal AI agent that goes beyond providing information — one that can take on tasks and act autonomously on the user’s behalf.
The vision of “personal superintelligence”
Muse was introduced as part of Mark Zuckerberg’s vision for “personal superintelligence.” Meta states that the system has been designed to operate within a dedicated, secure virtual environment. Each agent runs on its own cloud-based virtual machine, while credentials used for connected services are stored in a way that allows Muse to use them without ever seeing the actual passwords. Built-in safeguards have also been integrated for actions considered sensitive. Before sending an email or completing a purchase, for instance, Muse will ask the user for confirmation. According to Meta, users decide which apps to connect to the agent and what level of access to grant it.
The challenge of phone conversations
Making phone calls introduces a distinct challenge: on the other end of the line is a real person, who may not want — or may not be permitted — to speak with a machine. Meta has acknowledged this issue and stated that it is working with businesses to improve this specific feature. Muse is currently available in the US for both iOS and Android, as well as via the web, with Meta planning to extend it to its AI smart glasses as well. The company presents it as a first step toward a digital assistant that doesn’t simply wait for questions, but can take on a portion of a user’s daily tasks and see them through to completion.
