With its new communication campaign, Fraport Greece redefines the role of the 14 regional airports it manages, presenting them not only as arrival points, but as modern gateways to an authentic Greek experience. This initiative puts the traveler and their experiential contact with Greece at the center, right from the first moment of their arrival.
The campaign unfolds through the story of Mr. Andrews, a visitor who arrives at one of the country’s regional airports. As he explores the destinations served by the 14 airports, he discovers images, flavors, landscapes and cultural elements that compose Greece’s authentic identity – always accompanied by an unexpected travel companion.
Fraport Greece: Goal to strengthen Greece’s global image as a top tourist destination
The campaign was implemented by advertising agency Valuecom, in collaboration with production company The Stripes, under the directorial supervision of Konstantinos Stagkikas. The creative team developed a high-aesthetic narrative, aligned with international standards, aiming to further strengthen Greece’s global image as a premier tourism destination.
This new communication is part of Fraport Greece’s broader strategy to enhance sustainable tourism development and highlight the local communities served by the 14 regional airports. At the same time, it emphasizes the airports’ contribution to shaping each visitor’s first impression, even before they begin exploring each destination.
Discover Fraport Greece’s new campaign at the following link.
