With a focus on continuous progress and strategic orientation towards customer experience, the Attica Group is moving forward to strengthen its organizational structure through the establishment of a new Customer Value Executive Division. This new division’s mission is to systematically upgrade the overall passenger experience, offering added value at every point of contact with the Group and its commercial brands: Superfast Ferries, Blue Star Ferries, Hellenic Seaways and Anek Lines.
Attica Group: Spyros Doukas appointed as Chief Customer Value Officer
The new Customer Value Executive Division of Attica Group incorporates the Customer Experience Division, the Loyalty Department, the Marketing Division and the Hotel Operations Division. In this context, Attica Group welcomes Mr. Spyros Doukas to the position of Chief Customer Value Officer. Mr. Doukas has 23 years of experience in the telecommunications and entertainment sectors, having led the design and implementation of a series of Loyalty Programs, creation of personalized experiences, holistic Customer Experience management systems and development of innovative services utilizing digital channels and new technologies in large companies. He is a graduate of the Department of Electrical & Computer Engineering from the University of Patras and holds an MBA from the Athens University of Economics and Business.
Strengthening the Group’s organizational structure
Historically, upgrading services and optimal passenger service has been a strategic priority of the Attica Group. In this direction, among other initiatives, it invests in modern infrastructure and technology to shape an evolving and personalized experience that meets modern needs and different passenger profiles.
Since 2023, through the implementation of an expanded transformation project using new technologies and AI, it has proceeded to connect a series of digital systems of the Group with the aim of better understanding passenger needs, while rewarding them and shaping unified, continuous and reliable experiences. The personalized experience of each passenger is further enhanced through the development of new pioneering digital interaction points for more immediate and effective service, such as the new “travel companion” mobile application, Seamore. At the same time, Attica Group operates Seasmiles, the largest rewards program in Greek coastal shipping, providing privileges and discounts of up to 40% for its 800,000 members.
