CrediaBank is the new name for the Attica Bank – Cretan Bank merger, which was presented by the Managing Director, Mrs. Eleni Vrettou, and approved by the Bank’s Annual General Meeting of Shareholders on Thursday, July 10, 2025.
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Ten months after the legal merger of the two banks, the presentation of CrediaBank marks a new chapter and the launch of the New Bank, which stands beside its customers. Flexible, reliable, dynamic, stable but above all accessible and human.
This is a historic change, not only in the bank’s image but also in its journey: The new name and logo of the bank are inspired by the collaborative bonds between the bank and people – customers, employees, partners. Trust, commitment, reliability and human-centered approach are the key elements that shape CrediaBank’s identity.
The name change is the first step in a transition journey: The next major step is the operational integration of the two banks, which will be completed before the end of the year, and will offer citizens access to an improved and seamless service experience. At the same time, the physical branch experience is changing radically: a new banking service concept will be introduced to the public during the autumn, focusing on customer needs.
At the Annual General Meeting, the spectacular evolution of the bank for 2024 and the first quarter of 2025 was presented, highlighted by recurring increasing profitability and strengthened capital base. More specifically, 2024 was a year of strong performance, with the bank recording deposits of €6.1 billion, net credit expansion of €952 million and recurring operating income increased by 96%. The dynamic trajectory continues in 2025, with a 132% increase in recurring operating profits in the first quarter, and signs of high liquidity and healthy growth, which seal the bank’s strategy for strengthening the quality of customer relationships and added value to the real economy. A significant milestone was also the first simultaneous international issuance of AT1 and Tier 2 bonds in June, which raised over €1.2 billion in offers from leading foreign investors. Meanwhile, during this period, the bank strengthened its human resources management policies, corporate
governance procedures, product offerings for all, its services – digital and non-digital -, social contribution actions and its commitment to sustainable development.
Having already proven its reliability and dynamism, the bank moves forward with dedication and commitment to its next high targets for 2025, focusing on healthy growth and improving customer service from the digital environment to the branch:
– Completion of operational merger, with integration of all bank information systems
– Completion of basic restructuring actions with reduction of operating costs
– Upgrade and gradual renovation of physical branches
– Strengthening digital footprint, offering new functionalities
– Use of automation and technology, aiming to improve response time
– Creation of new innovative competitive products across the full spectrum of services, demonstrating practical support to the real economy and the needs of individuals and businesses.
The new identity constitutes another milestone in implementing the bank’s business plan after the legal merger and capital increase.
With a strong market position, CrediaBank moves forward, with steps that will bring it closer to the goal: a New Bank beside its customers.
On the occasion of presenting the new identity and within the framework of the Annual General Meeting of Shareholders, the bank’s Managing Director, Mrs. Eleni Vrettou, noted: “2024 was a landmark year in the bank’s transformation history through completing the merger, restructuring and recapitalization of the bank. The announcement of our new name today constitutes a pivotal point in the context of total transformation, restart and repositioning of the bank as a new alternative banking proposition. The new name signals our intention to reintroduce ourselves to the market as a new and pioneering banking organization, with clear orientation, modern tools and above all, focusing on people. The first results of 2025 already confirm the market’s response to our strategy and we are committed to continuing to invest in systems, branches, people and infrastructure to offer substantial solutions to our customers with immediacy and flexibility. CrediaBank is the banking hand that supports the modern economy with a human face. This is our mission and we implement it with steady steps daily, building the bank that is constantly beside all those who create, develop and invest in the future. A bank that dares, listens and moves forward together with people, businesses and society into the future.”
