The Fais Group continues its dynamic international development through KIKO MILANO by extending its activities to the Czech Republic, which is added to the foreign markets where it already operates, now completing five countries outside Greece. The first store of the popular cosmetics brand in Prague is now a reality.
This development represents another strategic milestone in the Group’s geographical expansion plan in Southeast and Central Europe. With a history of over 45 years, the Fais Group is among the most diversified retail & distribution groups in the region, with activities in the distribution of luxury footwear and accessories, premium & lifestyle fashion products, sporting goods and wellness equipment, cosmetics, as well as in the automotive sector and commercial real estate development.
Targeted development in markets with strong prospects
The entry into the Czech market is part of the Group’s strategy for targeted development in markets with strong prospects, leveraging a comprehensive omnichannel model that combines physical presence and digital channels.
Today, the Group operates in Greece, Cyprus, Bulgaria, Romania, Malta and now also in the Czech Republic, through a combination of flagship stores, corner shops and organized eCommerce channels, depending on the market.
The further strengthening of the Fais Group’s international presence confirms its strategic commitment to sustainable development, business flexibility and long-term investments, reinforcing its role as a modern and outward-looking group with a strong regional footprint.
