One of the most significant releases of last year was the creation of the Viber Marketplace, a specially designed space within the platform where users can easily find and communicate with thousands of local businesses offering products and services. Categories include construction, beauty, home and garden, retail, consulting services, hobbies, automotive, delivery, and entertainment. New businesses can join the Viber Marketplace for free by creating a Viber Business Account here.
Rakuten Viber: How the Business Plus subscription service works
Additionally, the company launched Business Plus, a subscription service for businesses with Business Accounts seeking increased visibility. The premium subscription offers greater visibility and priority in search and the Marketplace, while subscribers also gain access to Viber Plus.
Viber Plus and privacy features
Viber Plus in Greece was enhanced with the new “Hide typing” feature, which allows users to hide the typing indicator during conversations. The feature is available through the Stealth Mode privacy settings and complements two other privacy-focused Viber Plus features introduced in 2024: “Delete without trace” and “Leave groups without notification”. Try this feature here:
Viber Dating
During the past year, Viber Dating established itself in Greece as a new, secure dating experience. While operating within the same platform, it completely separates users’ daily conversations and contacts from the dating environment. Thanks to the Hide Contacts feature, users can manage who sees them, ensuring maximum privacy, discretion, and control to create genuine connections in a safe environment. Additionally, phone numbers remain completely hidden and are never shared with matches.
New formats for business messaging
Starting last year, companies gained new interactive formats for business communication, such as carousels and lists. Carousel messages allow displaying up to five scrollable cards within one message, while list messages function as polls with up to five options.
Emojis and AI features
In 2025, Rakuten Viber added more than 3,000 new emojis, offering users even richer and more creative ways of expression. Simultaneously, it introduced the new AI Link Summary feature, which extracts key points from links shared in conversations. Using advanced artificial intelligence, the tool summarizes lengthy articles into brief overviews, saving time and facilitating information exchange without requiring users to exit the app.
What’s the future of Rakuten Viber
In 2025, Rakuten Viber will continue implementing its long-term global strategy to evolve the messenger into a comprehensive super app, expanding its functionality and creating new opportunities for users and businesses of all sizes.
