Rakuten Viber has entered into a partnership with DoubleVerify. This is a leading software platform for media quality verification, advertising performance optimization, and campaign results validation. Specifically, through this collaboration, advertisers can confidently reach real users in Viber’s trusted advertising environment. This approach aims to protect brand reputation and ensure the effective utilization of their advertising budgets.
How advertisers on the platform benefit
Tens of thousands of brands worldwide already use Viber to reach its highly engaged audience through advertising. DoubleVerify’s technology helps advertisers monitor where their ads are displayed, measure viewability, and gain greater transparency in their campaigns, so they can reach the right audience and achieve meaningful results. Advertisers running campaigns through Viber will now be able to:
- Measure brand suitability and align their ads with appropriate content
- Monitor viewability and filter invalid traffic
- Track impact, measure results, and optimize their campaigns with analytical data on media quality and performance
Recent research from the DV Fraud Lab revealed that overall invalid ad traffic generated by bots has increased by 86%. At the same time, 6 out of 10 advertisers say their main concern is about where their ads appear and the environment in which they are displayed. To address these concerns, Viber now offers brands additional assurance that their campaigns are displayed in a suitable environment, which represents a significant step for the advertising industry.
“Safety and privacy are at the core of everything we do at Rakuten Viber,” said Jean-Marc Alomassor, Senior Director of Advertising Solutions at Rakuten Viber. “Our partnership with DoubleVerify gives advertisers the confidence to place their campaigns with assurance, knowing they are safe, transparent, and effective.”
“This partnership allows us to support Rakuten Viber in maintaining the highest standards for brand-suitable advertising and campaign effectiveness,” said David Goddard, SVP of Business Development, Measurement and Publisher Solutions at DoubleVerify. “Together, we help advertisers reach their audience in a trusted and engaging environment.”
