EMBIO Diagnostics announces its strategic partnership with international basketball player Sasha Vezenkov, who joins the company as an investor and brand ambassador for the airbeld™ solution. This collaboration launches with a comprehensive campaign featuring a video where the renowned athlete highlights the issue of air quality and how it directly affects our health, well-being, and ultimately our longevity. Research shows that indoor air can be up to five times more polluted than outdoor air, particularly affecting children, elderly people, and families, often without us realizing it. The airbeld™ solution comes to address exactly this fundamental need – the quality of the air we breathe. It’s a device that monitors and records critical indicators such as carbon dioxide (CO₂) levels, dust particles, chemicals, humidity and other invisible factors, revealing what we actually breathe and how it can silently affect our health.
Vezenkov: We have the opportunity to better understand what our children and families breathe
Speaking about the partnership, Sasha Vezenkov said: “With airbeld™ we have the opportunity to better understand what our children and families breathe and make changes immediately. That’s power. Being able to explain why you have that headache, migraines, or fatigue and, most importantly, having control over the air you breathe so you can improve the conditions around you.
He continued: “I fell in love with airbeld™ first as a consumer. For me, it’s a way to care for my family. It didn’t make sense to be just an ambassador, especially for something I believe in so much.”
Watch the impressive commercial
Vezenkov’s decision to invest in EMBIO Diagnostics wasn’t simply a commercial choice. He had been following the company’s journey and evolution for years and recognized a team with genuine scientific knowledge, solid technological foundation and clear vision. His trust in the technology, as well as EMBIO Diagnostics’ philosophy, led him to the strategic decision to support airbeld™ on a long-term basis and evolve from user to partner alongside the company as an investor.
Mr. Konstantinos Loizou, Founder and CEO of EMBIO Diagnostics, the company behind the innovation, stated: “EMBIO Diagnostics, through airbeld™, aims to bring scientifically proven technology into homes, giving users power, knowledge and the ability to improve their daily lives. The partnership with Mr. Sasha Vezenkov strengthens this mission, creating a powerful alliance that aims to make air quality part of every family’s daily care.”
EMBIO Diagnostics’ client portfolio includes major multinational companies such as Coca Cola HBC, Cybarco, Eurobank Cyprus, Nicosia Mall and others, who trust airbeld™ in their facilities for fast and comprehensive indoor air quality analysis.
