Public presents this year’s Black Friday campaign with a unique approach that captures the evolution of consumer habits: Merry Friday. The campaign is based on two significant market insights – more and more consumers are taking advantage of Black Friday discounts to purchase their Christmas gifts for friends and loved ones, combining smart shopping with early planning. At the same time, Black Friday remains the period when consumers choose to treat themselves, investing in products they truly desire.
The star of the campaign is talented actor Lefteris Eleftheriou, who embodies a modern, “undercover” Santa ready to discover and take advantage of the hottest ho ho hot deals. With his gift list in hand, he navigates through Public stores searching for the best offers to satisfy every wish – from technology and gadgets to toys and home appliances.
This year, Public transforms wish lists into reality with offers covering every need. From the must–have Smartwatch Garmin Fenix 7 Pro at €499, combining style and functionality, to the Xiaomi Redmi Note 14 Pro 5G at €279 for smartphone enthusiasts and the QLED 55″ 4K Smart TV from Samsung at €499 for enjoyable family moments – cutting-edge technology is more accessible than ever.
For a home that shines, the stick vacuums Dyson V7 at €259, Xiaomi G20 Max at €229, as well as the Xiaomi Robot Vacuum X20+ at €380 and the Miele Guard M1 Performance at €199 handle daily chores, while the Miele WSA 123 WCS 8kg washing machine at €798 brings premium quality to the home. For those seeking luxury, the iconic Dyson Airwrap at €499 is the ultimate beauty gift. Finally, for every reading enthusiast: With discounts up to 50% on 50 selected book titles, Public makes knowledge and imagination accessible to all.
For those choosing to invest in knowledge, Public also offers up to 85% discount on Public Courses, with free trial and money-back guarantee. Thus, Black Friday becomes a unique opportunity for personal and professional development. The Public Courses platform, created in collaboration between Public and Workearly, features over 100 courses in areas related to professional development, creativity, and personal growth.
Whether you’re looking for the perfect gift for your loved ones or want to treat yourself, Public‘s Ho–Ho–Hot Deals have exactly what you need.
Along with the Black Friday options, key advantages that make Public an ideal destination are:
- Exchange option until 10/01/2026: Understanding that Christmas gifts need special care, Public extends the validity period of the Exchange Card until January 10, for purchases made from November 13 to December 1. This way, consumers can get their gifts at Black Friday prices, with the assurance that they’ll have the option to exchange if needed.
- Lowest Price Guarantee Service: This service allows consumers to shop with absolute confidence for technology items and home appliances, knowing that the price difference is covered, even if it arises within the next 14 days after purchase. The difference refund is made easily and quickly in euros through the Public Wallet. The value will be available for future purchases, whenever the consumer wishes.
- Interest-free Installments: Payment flexibility for every budget without a credit card.
- Ready-to-deliver Products: Immediate availability in Public stores and on public.gr.
- Public+: Euro cashback to Public Wallet for future purchases in Public stores or on public.gr
The “Merry Friday” campaign comes to remind us that Black Friday is not just the moment for big purchases, but also the ideal opportunity for consumers to prepare early for the holidays, with the smartest and most advantageous choices.
Because this year the letter to Santa will be answered earlier at Public!
