Kaizen Gaming, through its Betano brand, announced a multi-year partnership with Flamengo, Latin America’s most popular sports club. The agreement, valid until 2028, makes Betano the club’s Major Sponsor. The brand’s logo will feature on the men’s and women’s football team jerseys, as well as Olympic sports sections including basketball and volleyball, with additional exposure on the club’s official channel, Flamengo TV.
This marks the largest sponsorship deal ever signed in Brazilian football, cementing Kaizen Gaming’s strategic expansion into Latin America and its leading presence in Brazil, where the company holds the top position in the GameTech market. Flamengo, with over 45 million fans and home to the legendary Maracanã stadium, represents one of the most recognizable brands in global sports.
Kaizen Gaming has already established its international presence in sports through major partnerships with top teams including Bayern Munich, River Plate, Aston Villa, Porto, Sporting, and Benfica, while recently supporting tournaments such as UEFA EURO 2024™, CONMEBOL Copa América™ 2024, and FIFA Club World Cup 2025™.
George Daskalakis, co-founder and CEO of Kaizen Gaming, stated: “The partnership with Flamengo is strategically significant as it connects us with the largest and most passionate fanbase in Brazil, one of the world’s biggest markets, and further enhances Betano’s global reach. With the same dedication we invest in innovation and new technologies, we provide our product responsibly and give back to the local community in every market where we operate. This success belongs to our people, who with their passion and dedication continuously drive Kaizen Gaming forward.”
Luis Eduardo Baptista, President of Flamengo, emphasized: “The agreement with Kaizen Gaming and Betano is historic for our club. It’s the largest sponsorship in Brazilian football and simultaneously supports our global development plans while strengthening our commitment to millions of fans both within and outside Brazil.”
